So regardless of if you’re an experienced marketer, or an entrepreneur at the beginning of your career, chances are you know by now the importance of social media to your brand. Social media is something that we, as a society, access on a daily basis, through some platform or another. For your business, that means an unrivaled marketing opportunity. And here’s how to do it right…
1. To each platform, its own strategy.
Firstly, you need to understand that Facebook, Twitter, LinkedIn, Instagram, Clubhouse, Snapchat, and so on, are different social media platforms. So, spamming the same content from one platform to the next won’t get you very far when it comes to growing your business.
For example, Instagram is a more informal platform, driven chiefly by visuals. So here, you may want to take on a more informal, friendly tone, and focus on using the relevant images. Twitter, on the other hand, will need catchy, witty promos that fit in its strict character limit. LinkedIn will need to see your professional side. And so on.
2. Set a brand image and stick to it.
One of the most common mistakes we see in social media marketing is inconsistency. A lot of brands come across all jokey and laid-back one week, and then all cold and professional the next. And while that may work for some brands, it often suggests inconsistency, which your followers will take to mean you’re unreliable.
So, before you launch your social media marketing campaign, you’ll want to set aside some time to work on the brand image you want to project across all social media platforms. You may also want to set some ground rules to keep you on the right path.
3. Let the Trending page be your ally.
Most social media platforms have a “Trending” page, which a smart marketer will use to their advantage. You want to relate to and talk about relevant, current issues (though we suggest steering clear of political and religious matters, to avoid alienating customers!). This will get your content more views, and also mark you out to your followers as a well-informed and relevant business.
4. Identify your target audience.
A lot has been said about target audience, but really, you can’t stress its importance enough. You want to take the time to figure out who you’re talking to, so that you know how to talk. Are you talking to teens or seniors? Because the tone will be very different.
Are you targeting female followers, or males? Career-oriented, or folks looking for fun? All of these details can help you structure the perfect social media marketing approach.
5. Always focus on improvement.
Most social media platforms offer analytics and tools that allow you to track the success of your social media campaign. And as any good marketing specialist knows, the key to good marketing is always being ready to adapt and improve your approach.
Keep these five golden rules and you’ll pretty much ace social media marketing!